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TikTok is introducing a fresh option that enables them to cut down on the quantity of artificial intelligence-produced media appearing in their streams. This move comes as the service announced that it currently hosts in excess of 1 thousand million AI videos.

Trial and Implementation

The new functionality is being tested over the following weeks before a full-scale release. This development coincides with a rise in content created by AI, spurred by recent content generation software.

AI Content on Other Platforms

Recent reports that nearly one in 10 of the fastest-growing video streams on another major platform primarily display content made by AI. A considerable share of this material is deemed mass-produced AI material, a label for inferior, bulk-generated content that is typically illogical or dreamlike.

“We know from our community that a lot of users enjoy content produced via AI tools, from digital art to informative clips, and we intend to offer the community the option to see more or less of that, based on their own preferences,” said a company executive.

Scale of AI Content

TikTok announced that there are presently 1.3bn videos on its service labeled as made with AI. Collectively, in excess of 100 mn videos are submitted to the platform every day, making AI content a limited percentage of its complete catalog.

User Control Features

Viewers will be capable of decrease or raise the volume of AI-generated videos they see by using the content preference setting in the platform and choosing the AI content topic. Other topics that can already be adjusted under the setting encompass politics, clothing, cosmetics, and dance.

Platform Guidelines

The platform’s rules mandate users to tag “realistic” artificially created content, and it bans harmful AI impersonations of well-known individuals or emergencies. Any realistic artificial content that is without a tag can be deleted under its community policies.

Furthermore, the app will henceforth add an “AI-made” tag to content made using its own AI tools, or identified by an cross-platform project for identifying AI-generated material. This measure is aimed to deter users from attempting to bypass the disclosure requirement.

Responsible AI Funding

TikTok is furthermore launching a $2 million AI literacy fund for professionals and institutions to create educational content about responsible artificial intelligence. This initiative will benefit non-profit groups focused on teaching computer science.

Moderation Strategy

TikTok has defended its moderation strategy, following debate over plans to lay off numerous safety staff in the United Kingdom. It is planning to cut hundreds of positions in its user protection division in London, with worker representatives and internet security professionals expressing worry that people are being substituted by AI moderation.

A trust and safety lead stated that staff-based oversight would continue to be important, but AI can safeguard staff by eliminating the most distressing content before it has to be seen by humans. The platform reported a significant reduction in explicit and harmful content reviewed by content reviewers over the previous year due to the use of its AI tools.

It is vital to combine humans and technology to keep the platform safe,” the executive stated. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to minimize viewing of harmful content as quickly as possible, which is where a extensive automated help is really helping us work at speed.”